I was in my first year of Electrical Engineering in 2020 when the world hit pause.
COVID happened, universities shifted online, and everything slowed down.
Engineering made sense to me. As I always loved numbers, logic, and solving complex problems. But during lockdown, I finally had the time and space to ask myself whether I wanted to build a career around machines or around something more dynamic.
Out of curiosity, I started exploring eCommerce and digital marketing courses. What began as simple interest quickly turned into deep fascination. The more I learned about how DTC brands scale through strategy and data, the more I realized this wasn’t just random curiosity.
For two months, I applied to projects daily on Upwork. Most applications went unanswered. But I kept refining my pitch, improving my understanding of paid ads, creative testing, and customer journey mapping.
Then I landed my first client. That was the shift.
Suddenly, I wasn’t just learning about eCommerce and paid social advertising. I had stepped into performance marketing…
Instead of debugging machines, I was optimizing ad accounts and landing pages.
Instead of calibrating control systems, I was building scalable paid acquisition strategies.
It felt like engineering, but applied to human psychology.
I work across platforms like Meta, TikTok, and Pinterest, developing paid social strategies, creative frameworks, and testing systems designed for scalable growth.
But what excites me most isn’t just campaign performance, it’s the strategy behind it.
Engineering trained me to think in systems and solve problems. Performance marketing gave me systems built around people to solve their problems along with the brands I work for.
Book a 1:1 session and let’s build a performance roadmap that fits your business.
