With 5+ years of experience in paid social advertising, I’ve supported 50+ D2C brands in building scalable acquisition systems across Meta, TikTok, and Pinterest.
As a Performance Marketer and Content Strategist, I combine psychology-backed creative frameworks with data-led optimization and high-velocity testing systems that deliver improved ROI, lower CAC, and sustainable CLTV growth.
I develop tailored paid social advertising strategies aligned to every stage of your customer journey from cold acquisition to retention and repeat purchases. I structure campaigns across awareness, consideration, and conversion while optimizing post-purchase flows to maximize ROI, lower CAC, and improve long-term CLTV.
High-performing ads aren’t random, they’re engineered. I build creative strategy systems based on awareness stages, market sophistication levels, hooks, angles, formats, and offer positioning. Through structured testing frameworks and rapid iteration, I identify winning combinations that scale across paid social advertising campaigns consistently and profitably.
I create strategic content calendars aligned with your brand messaging, audience pain points, and business goals. With clear engagement objectives, platform selection strategy, and transparent performance reporting, I build consistent organic visibility that strengthens brand authority and drives qualified traffic.
I conduct deep audits across campaign structure, audience segmentation, creative fatigue, tracking setup, and funnel alignment. You receive a data-backed action plan to eliminate inefficiencies, improve conversion performance, and unlock scalable growth opportunities.
I develop tailored paid social advertising strategies aligned to every stage of your customer journey from cold acquisition to retention and repeat purchases. I structure campaigns across awareness, consideration, and conversion while optimizing post-purchase flows to maximize ROI, lower CAC, and improve long-term CLTV.
High-performing ads aren’t random, they’re engineered. I build creative strategy systems based on awareness stages, market sophistication levels, hooks, angles, formats, and offer positioning. Through structured testing frameworks and rapid iteration, I identify winning combinations that scale across paid social advertising campaigns consistently and profitably.
I create strategic content calendars aligned with your brand messaging, audience pain points, and business goals. With clear engagement objectives, platform selection strategy, and transparent performance reporting, I build consistent organic visibility that strengthens brand authority and drives qualified traffic.
I conduct deep audits across campaign structure, audience segmentation, creative fatigue, tracking setup, and funnel alignment. You receive a data-backed action plan to eliminate inefficiencies, improve conversion performance, and unlock scalable growth opportunities.
Every project begins with understanding your brand, audience, growth goals, your current marketing efforts, and positioning.
Based on insights from the discovery phase, I develop a structured growth strategy tailored to your brand.
I implement high-velocity testing to identify winning combinations that improve performance and reduce acquisition costs.
Once I identify what works, the focus shifts to scaling profitably to maintain efficiency while increasing reach and revenue.
I take pride in my work because I ensure depth, focus, and sustainable growth. Every engagement is tailored, actionable, and built for longevity.
Improved paid social performance through stronger campaign direction and clearer creative testing, increasing ROAS from 1.3x to 2.56x.
Refined the creative strategy and improved traffic quality across the funnel, generating $393K in return at a 2.27x ROAS.
Built a more structured content planning and execution system, supported by influencer-led content, increasing views from 100K to 879K.
Reduced frequency pressure by introducing fresh creatives with diverse messaging angles, allowing the account to scale spend while keeping frequency under control.
Diagnosed limited account reach and rebuilt the content structure, helping increase reach to 79K with 81% coming from non-followers.
Managed a consistent daily Pinterest Ads budget of over €1,500, keeping performance efficient while scaling spend and maintaining strong campaign results.
Forge Digital Marketing
DTC Nova
HS Plus
MatX Commerce B.V.
Self Employed
Certified from the leading marketing platforms: Google, LinkedIn, Hubspot, & SimpliLearn.
Every brand is different. Your strategy should be too.
Book a 1:1 session and let’s build a performance roadmap that fits your business.
