With 5+ years of experience in paid social advertising, I’ve supported 50+ D2C brands in building scalable acquisition systems across Meta, TikTok, and Pinterest.
As a Performance Marketer and Content Strategist, I combine psychology-backed creative frameworks with data-led optimization and high-velocity testing systems that deliver improved ROI, lower CAC, and sustainable CLTV growth.
I develop tailored paid social advertising strategies aligned to every stage of your customer journey from cold acquisition to retention and repeat purchases. I structure campaigns across awareness, consideration, and conversion while optimizing post-purchase flows to maximize ROI, lower CAC, and improve long-term CLTV.
High-performing ads aren’t random, they’re engineered. I build creative strategy systems based on awareness stages, market sophistication levels, hooks, angles, formats, and offer positioning. Through structured testing frameworks and rapid iteration, I identify winning combinations that scale across paid social advertising campaigns consistently and profitably.
I create strategic content calendars aligned with your brand messaging, audience pain points, and business goals. With clear engagement objectives, platform selection strategy, and transparent performance reporting, I build consistent organic visibility that strengthens brand authority and drives qualified traffic.
I conduct deep audits across campaign structure, audience segmentation, creative fatigue, tracking setup, and funnel alignment. You receive a data-backed action plan to eliminate inefficiencies, improve conversion performance, and unlock scalable growth opportunities.
I take pride in my work because I ensure depth, focus, and sustainable growth. Every engagement is tailored, actionable, and built for longevity.
Forge Digital Marketing
DTC Nova
HS Plus
MatX Commerce B.V.
Self Employed
Certified from the leading marketing platforms: Google, LinkedIn, Hubspot, & SimpliLearn.
Every brand is different. Your strategy should be too.
Book a 1:1 session and let’s build a performance roadmap that fits your business.
